What better way then to improve a Hugo Boss spot, then with music by Clams Casino?

A video commissioned by Schokolade Filmproduktion schokolade.tv for the new Hugo Boss flagship store in London. The video was directed by Florian Rederer and art directed & animated by Andreas N. Fischer. The resolution was close to 4k. The fluid and Ocean simulations were made with Blender3d blender.org
The [inofficial] track I added to the video is by Clams Casino


© 2012, by Tim Walker and Mulberry

Tim Walker said

“the camera is simply a box put between you and what you want to capture.”

The person behind the camera, Tim Walker, has developed a distinct aesthetic to orchestrate and capture the whimsical images that he produces. From Tim Walker’s Official Website, the creative man is also making moving film now after working with stills for 15 years. His first short film, The Lost Explorer recently won best short film at the Chicago United Film Festival.

Tim Walker’s status as a fashion photographer began when he was only 25, where he shot his first fashion story for Vogue. Since then, Tim Walker’s long term affair with the fashion magazine include images for British, Italian and American Vogue editions. One of his unmistakable trademarks, the experimentation with size of objects is again present in his 2012 Autumn/Winter ad campaign for British brand, Mulberry (shown in the above image).

During release of his book Pictures in 2008, Tim Walker had his first major exhibition in London. The photographer had since won many awards including the Infinity Award from the International Center of Photography in New York.

October 2012 marks another exhibition of Tim Walker, self-titled Tim Walker: Story Teller at Somerset House at the city of his residence – London. A book titled Story Teller to include 175 images, collages and snapshots will also be published to coincide with the exhibition. The exhibition runs from 12 October 2012 to 27 January 2013. For more information on the upcoming exhibition, visit Somerset House’s page for the exhibition.


© 2012, by Louis Vuitton

In today’s competitive world, many individuals and companies seek to stand out from their peers. One of the ways to become outstanding amongst strong competitors include commissions of high profile architects to build offices, residence etc. This new age of high profile architecture is using architecture as a branding tool.The first part of a three-part series on Architecture as Branding views the topic in terms of retail architecture.

Aside from superior craftsmanship, various collaborations with prominent artists and designers such as Yayoi Kusama and Takashi Murakami to name a few, Louis Vuitton, one of the leading international fashion houses has a reputation as one of the most influential trendsetter in retail architecture.

Besides the brand’s growing e-commerce business, 460 and more stores globally, the fashion house had also launched 16 Maisons (the latest in Shanghai, China). It is not called a “store” but a “maison” (translated to “house” in french) simply because it is more than just a store, the Maisons are “Reflecting Louis Vuitton’s art-de-vivre and savoir-faire, conceived as the home of a collector… opportunities to discover new and exciting experiences.”

Opened in 2011 in Singapore, the first Louis Vuitton Maison in South East Asia is located at Marina Bay Sands. According to representatives from Louis Vuitton, it is inspired by travellers with a nautical spirit. Designed by prolific architects Peter Marino and Moshe Safdie, the former with an extensive portfolio in retail architecture, the architecture of this Maison sits on an island. With a striking façade, it is built using glass and steel structure. Using architecture to establish the presence of the brand in Singapore and South East Asia, the architecture of this Maison extends to the interior, to include a grand 11 metres ceiling height in the Women’s Universe area.

For an aerial view of the Louis Vuitton Island Maison, have a look at the video: