Recently MNPG Emerge talked with co-founder, Lisa Harouni of Digital Forming,  “a 3D software house that is revolutionizing product customization.” First a video introducing the company and then to the interview. Enjoy!

Can you please talk about your background as a designer?

I am not a designer. I started my career at Deutsche Bank in the Global Economics team, then left to start my own fashion distribution company which I was involved in for 5 year. I founded and now run Digital Forming, which was established 3 years ago with 3 partners: Assa Ashuach, Dr Siavash Mahdavi and Nicolas de Cordes. If you would like a designer’s perspective, Assa is the one to speak to!

What kind of 3D printing does your platform offer?

We offer access to every kind, from Laser Sintering in plastics and metals (precious and semi precious included), to processes that allow for additive production in materials such as ceramics, resins, and chocolate.

How is Digital Forming different then other rapid prototyping businesses?

We are one of the first UK companies to offer software solutions for Additive Manufacturing machines. Our focus is to offer businesses and designers tools to allow them to exploit Additive Manufacturing for the mass customisation of lifestyle products, using the technology for direct production as opposed to prototyping.

What has been your favorite thing to work on in recent months?

Our soon-to-launch co-design platform that will allow businesses and designers to create customisable products over the web without needing a development team, and in turn, invite their customers to tweak / personalise these virtual products and produce them on-demand at the click of a button. Visit: www.ucodo.com

The site will be changing in March to something very exciting!! Stay tuned!

Is there any new aspect of this industry that you would like to be a part of?

Getting more 3D printers (and associated tools) in schools and universities.

When do you think there will be a 3D printer in everyone’s home?

I think we are some way away from that. First, I envisage local 3D print shops around the corner!

How would you encourage printers making the transition from hobbyist to professional?

It’s all about the quality of production and freedom of design.

What is your favorite part of working with objects?

Seeing an idea born and brought to life in a number of hours!